MRR, churn and SaaS metrics in one place
SaaSFlow puts your subscription metrics next to your costs, so you get MRR and churn plus unit economics like LTV and CAC.
Free under €120k ARR. No credit card.
MRR & ARR tracking
Your monthly and annual recurring revenue, calculated from connected systems like Stripe or HubSpot. See new business, expansion and contraction month by month.
Automatic data import
Connect your payment and billing systems like Stripe or HubSpot, and SaaSFlow calculates your MRR, ARR, and CMRR. Nothing to type in or export.
Revenue movements
See where revenue comes from and where it goes: new business, expansions, contractions, reactivations, and churn in one waterfall view.
Churn & retention
Understand your customer retention with both logo churn and revenue churn metrics, and see how customer lifetime trends over time.
Logo and revenue churn
Track both the number of customers leaving (logo churn) and the revenue impact (revenue churn). These two metrics often tell different stories, and SaaSFlow shows you both.
Customer lifetime
See how long customers stay on average, and how that changes over time. The longer customers stay, the higher their LTV.
Unit economics
The numbers that tell you whether growth pays for itself. Because SaaSFlow tracks both revenue and costs, LTV, CAC and payback are calculated from real numbers.
LTV and CAC
Customer lifetime value and customer acquisition cost, from your actual revenue and costs.
MRR by product
Break down your MRR by product or plan to see which offerings drive the most revenue.
See your real numbers today
Connect Stripe and your bank, and SaaSFlow builds your P&L, subscription metrics, and forecasts. Free under €120k ARR, no credit card required.
