SaaSFlow

HubSpot

HubSpot integration

HubSpot Commerce Hub handles quotes, invoices, and subscriptions. SaaSFlow turns that commerce activity into finance-grade SaaS metrics — MRR, ARR, churn, and revenue reconciliation.

The reporting gap after Commerce Hub

Commerce Hub is great at running your quote-to-cash workflow. But once operational, most teams discover gaps around recurring revenue reporting, MRR movement tracking, and finance-ready analytics. SaaSFlow fills that gap.

Recurring revenue reporting

HubSpot tracks subscriptions and invoices, but doesn't natively break out MRR movements like new business, expansions, contractions, and churn. SaaSFlow maps your Commerce Hub data to these metrics automatically.

Board-ready SaaS metrics

Go beyond native HubSpot reporting with the metrics your board and investors expect — MRR, ARR, revenue churn, logo churn, customer lifetime, and unit economics like LTV and CAC.

From invoices to financial insights

SaaSFlow connects to HubSpot Commerce Hub to automatically match invoices with your payment data and categorize revenue. No manual exports, no spreadsheets — your HubSpot commerce data flows directly into your P&L.

Automatic invoice matching

HubSpot Commerce Hub invoices are automatically matched with corresponding Stripe payments. SaaSFlow reconciles the data so you always know exactly where your revenue comes from.

Revenue categorization

Revenue from HubSpot deals is automatically categorized in your P&L. See which products and services drive the most revenue without any manual tagging.

Reconcile HubSpot with your finance stack

Many SaaS companies end up with revenue flowing through both Stripe and HubSpot Commerce Hub, plus spreadsheets to bridge the gaps. SaaSFlow replaces that patchwork with a single finance view.

HubSpot and Stripe in one view

Whether customers pay through Stripe directly or via HubSpot Commerce Hub, SaaSFlow gives you a single unified view of all subscription revenue and customer data. No more cross-referencing spreadsheets.

Tax handling

SaaSFlow correctly handles tax amounts from HubSpot invoices, separating tax from revenue in your P&L so your financial metrics are accurate.

Cash flow forecasting from subscriptions

SaaSFlow automatically creates planned transactions from your HubSpot subscriptions. This gives you a clear forecast of exactly which payments are coming in and when — so you can plan ahead with confidence.

Automatic planned transactions

Every active HubSpot subscription generates planned future transactions in SaaSFlow. You can see upcoming revenue per customer, per period — without maintaining a separate forecast spreadsheet.

Know your future cash position

Combined with your other planned transactions and expenses, subscription-based forecasts give you a complete picture of your future cash position. Spot gaps early and plan for growth.

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