Subscription billing intervals

SaaSFlow now tracks billing intervals (monthly, yearly, etc.) for every subscription event. This information is automatically imported from Stripe and displayed in subscription event tables and the subscription detail modal.

For manually managed subscriptions, you can set the billing interval and count when adding or editing events. This gives you clearer insight into how your customers are billed and helps distinguish between monthly and annual contracts at a glance.

Improved P&L total column

The total column in your Profit & Loss and Cash Flow by Category reports has been significantly improved. It now provides clearer aggregation of your financial data with better tooltip explanations that help you understand exactly how totals are calculated.

The improved formatting makes it easier to quickly scan your P&L and spot trends across reporting periods.

Merge duplicate customers and vendors

Duplicate records happen, especially when importing data from multiple sources. You can now select two or more customers (or vendors) and merge them into a single record with one click.

SaaSFlow intelligently picks the best name, combines domains and external IDs, and reassigns all linked transactions and subscriptions. This keeps your data clean without losing any history.

Lifetime value (LTV) metric

Understanding how much a customer is worth over their entire relationship is essential for sustainable growth. The new Lifetime Value metric is now available in the Subscriptions Overview, calculated as MRR per customer multiplied by gross profit margin and average customer lifetime.

Use it alongside CAC and CAC Payback Period to make smarter decisions about how much to invest in acquiring and retaining customers.

Customer enrichment with country and logo

Your customer list just got a lot richer. SaaSFlow now automatically extracts country information and company domains from your Stripe data, displaying customer logos alongside their names in the Top Customers and MRR Events widgets.

A brand new Top Countries metric on the Subscriptions dashboard shows where your revenue comes from geographically. You can also manually set or override a customer's country at any time.

Notification badge in browser tab

Never miss a notification, even when SaaSFlow isn't your active tab. The browser favicon now dynamically shows a small dot whenever you have unread notifications.

Combined with our in-app alerts, email notifications, and Slack integration, you'll always know when something important happens — no matter where you're looking.

Split transactions by percentage

Categorizing transactions is now more flexible. Instead of just absolute amounts, you can now use percentages for both tax and P&L splits.

Whether you need to allocate 19% VAT or split a software bundle 50/50 across departments, simply toggle to percentage mode. This makes handling recurring costs and complex invoices much faster and more intuitive.

Redesigned summary emails

Stay on top of your business without even logging in. We’ve completely redesigned our weekly and monthly emails to give you a comprehensive snapshot of your performance.

See all critical MRR movements — new business, churn, upgrades — alongside your net cash flow in a beautiful, easy-to-read format delivered straight to your inbox.

Top customers metric

Know who's driving your revenue at a glance. The new Top Customers metric is now available on your Home dashboard and within the Subscriptions Overview report.

See your highest-value customers ranked by (C)MRR in descending order, making it easy to identify your most important accounts and prioritize customer success efforts where they matter most.

Reorganized reports menu

Finding the right report just got easier. We've reorganized the main menu to group reports into clear sections: Subscriptions, Revenue & Expenses, and Cash flow.

The Cash flow reports have been restructured, and we've added a brand new "By Category" report that helps you plan your cash flow by breaking down inflows and outflows into meaningful categories. Navigate faster and get the insights you need with fewer clicks.

Slack integration

Your team already lives in Slack and now your subscription metrics can too. Our new Slack integration delivers instant alerts for new subscriptions, upgrades, downgrades, and churn directly into your channels.

This allows you to celebrate wins with your team when a customer upgrades, or loop in customer success immediately when someone churns. Combined with our in-app and email notifications, you'll never miss a critical subscription event again.

Realtime subscription notifications

Stop refreshing dashboards to check for changes. SaaSFlow now notifies you the moment something happens: a new customer signs up, an existing one upgrades, or even more importantly when someone churns.

Choose how you want to be notified: in-app alerts keep you informed while working in SaaSFlow, while email notifications ensure you're always in the loop, even on the go. This is the foundation for even more notification channels coming soon.

Launching the SaaSFlow Stripe app

Connecting your Stripe account just got a lot easier. Instead of manually creating restricted API keys, you can now install our official Stripe app with just a few clicks, no technical setup required.

The app automatically requests only the permissions needed for accurate subscription analytics while keeping your sensitive data secure. Find us in the Stripe App Marketplace and get started in under a minute.

MRR by product

Wondering which products drive your growth? The new MRR by Product report breaks down your monthly recurring revenue across your entire product catalog.

Instantly spot your star performers, identify underperforming products that might need attention, and track how each product's contribution evolves over time. The product list now also displays MRR at a glance, so you can make data-driven decisions about where to focus your roadmap.

New homepage and improved reports

Your most important metrics, front and center. The redesigned homepage brings together subscription analytics and real-time P&L in one unified view: MRR, ARR, customer count, recent changes, and a P&L waterfall chart, all visible without a single click.

Every report has been refined for clarity and speed. Whether you're preparing for a board meeting or doing a quick morning check-in, you'll find the numbers you need exactly where you expect them.

Launching the first version of SaaSFlow

We are very proud to officially launch the first version of SaaSFlow. It's an all-in-one finance cockpit for SaaS companies that combines subscription analytics, real-time P&L, and future planning in one solution.

SaaSFlow is the first product that brings all these areas together. Unlike other subscription analytics tools that only focus on revenue, SaaSFlow also tracks your costs, giving you the complete picture you need to calculate critical metrics like LTV/CAC and CAC payback period.

Built specifically for SaaS companies, SaaSFlow gives you great numbers right from the start—no manual data entry, no spreadsheet calculations, no combining data from multiple tools. Just connect your accounts and see your complete financial picture.

Our pricing is based on your MRR, and companies below 10,000 EUR MRR can use SaaSFlow completely free. No credit card required, no time limits.